5 Steps to Better Conversion on Internet Leads

Success with Internet leads does not have to be difficult. It doesn’t matter whether you are a Mortgage Lender buying leads from a variety of lead vendors or a Real Estate Broker generating leads off of an IDX web site. LeadQual’s top clients have all followed a simple 5-step formula for achieving superior ROI with Internet leads.

You will be impressed with how easily and quickly your lead conversion has improved.

1. Establish LeadQual Account

First, set up an account with LeadQual. LeadQual is flexible and can work with virtually any company’s existing lead management system. After an account is established, a relatively quick set-up call will occur. We will help determine the best set-up for your company, provide a base, customizable script that works well in your industry then manage all the heavy lifting with other vendors.

2. Acquire Leads from Multiple Sources

LeadQual can work with any Internet lead source, including your existing leads purchased from mortgage lead vendors, or leads being generated by your own web site. We can recommend good mortgage lead sources with consistently high-converting leads, if you need them. LeadQual will work with you, or directly with your lead vendors or web site provider, to insure that leads are properly delivered to your LeadQual account in real-time.

3. Call, Qualify, Live Transfer Good Leads

LeadQual will call each lead in less than 3 minutes, qualify each lead based on your custom script, and then live transfer qualified, interested leads to your sales team. We can live transfer leads in multiple ways and will use a method that best fits your organizational structure.

4. Review Metrics and Reporting

You can log into our lead management center, or your own Lead Management System if we are posting updates to it, and view your lead activity in real time. You will see higher contact rates taking place, as well as all call notes, time stamps and the lead status for each lead. View every live transfer by Lead Source or view live transfers by Loan Officer / Agent. You will be impressed with how easily and quickly your lead conversion has improved.

LeadQual will also provide comprehensive reporting and actionable recommendations designed to further enhance your Internet lead ROI.

5. Optimize and Scale

Act upon the metrics, reporting and LeadQual recommendations; negotiate additional lead purchases or increase visitors to your web site to scale your the fruits of your effort. Armed with the confidence and confirming data that your leads are converting better and your Loan Officers / Agents are operating more efficiently, you will now be able to expand lead volume and grow your business quickly. Most clients achieve this stage within their first or second month of activity!

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Success with Leads
“More than 35% are qualified and live transferred to our sales team. The impact has been a dramatic increase in funding rates. I would highly recommend their services.”
- Owen Raun, RMC Vanguard