Mortgage Lead Sources
New and prospective clients often ask us which lead provider has the best mortgage leads. Our answer is to try multiple sources, then adjust lead purchases or negotiate revised pricing based on actual performance. LeadQual reporting makes it easy to quickly test and assess lead quality so that an appropriate cost-per-lead can be achieved with each lead vendor.
Below is a list of good mortgage lead sources that we have found to be highly reliable.
Each vendor provides good leads that convert well and they consistently appear at the top of our lead performance metrics on a live transfer rate basis. This is not an exclusive list and we encourage clients to test multiple sources.
Quinstreet has become the leader in online, performance-based vertical marketing because they’ve consistently delivered the right leads at the right volume to thousands of industry-leading consumer and business brands since 1999.
Founded in 2004, LeadPoint, Inc. revolutionized the multi-billion dollar online lead generation industry by providing the first online lead marketplace. Today, LeadPoint trades hundreds of thousands of voice and data leads monthly to over 2,000 customers across North America and Europe, including several Fortune 500 companies.
Adchemy, Inc. is a pioneer in audience relationship management. Marketers use Adchemy’s results-producing digital marketing technology in industries such as mortgage, education, insurance, retail, financial services and lifestyle services to present a cohesive, customized experience across multiple touch points to audience segments.
Bills.com delivers high intent refinance, reverse mortgage, home equity, and purchase loan leads to top tier lending partners. Leads are delivered in real time, introduced to the mortgage lender brand, filtered to lender products, verified and phone number guaranteed.
Providing high quality mortgage leads since 2004, ReallyGreatRate is a dynamic mortgage leads marketplace with a controlled, tested process that ensures reliable quality consumer screening procedures. ReallyGreatRate’s technology and staff make sure you receive a steady stream of qualified borrowers.
Since 1996, SmartQuote has connected over 5 million people to the web’s largest network of lenders. SmartQuote provides real-time mortgage leads, including refinance, home equity, home purchase, debt settlement and loan modification. Exclusive and shared lead formats and extensive filter set are available.
There are a variety of quality lead vendors that provide good mortgage leads. At LeadQual, we process leads from all of them. With thousands of leads passing through our system on a daily basis, we have been able to assess which vendors consistently provide the highest live transfer and conversion rates. We also see the bad phone number and return rates for refunds. Finally, we see which vendors can deliver the lead volume neccessary to fulfill client volume needs.
Lead Sources and LeadQual
LeadQual can call, qualify and live transfer leads from any source. Most mortgage lead vendors are honest, fairly priced and do provide a good service. Ultimately, the market will adjust lead pricing to reflect true value for each source. Like any other purchase, be prepared to negotiate and comparison shop.
LeadQual reporting and metrics will guide you towards appropriate pricing for your leads in your specific geography, with your unique filters, so try not to overcommit and trap yourself into a bad deal when purchasing mortgage leads.
LeadQual attempts to be lead vendor agnostic, as our commitment is to client performance. We can assist in lead purchases if desired. Further, a more granular list of lead vendor performance metrics is maintained by us and can be made available for lead purchase decisions when attempting to scale the volume of leads processed through LeadQual.
A Note to Lead Vendors
LeadQual encourages all lead vendors to contact us. We are open to your lead offerings and would be happy to service your clients. LeadQual improves client retention by insuring that your leads are properly worked and converted, which leads to better lead performance. This in turn leads to better client retention and growth.
LeadQual’s service can also be white-labeled for you, allowing your to provide your clients with LeadQual’s Rapid Lead Response and Live Transfer service under your name and brand. Even if you are offering live transfer leads driven by outsourced call centers to your clients, our system can work for the leads captured through your mortgage quote and lead aggregation web sites. We welcome bake-offs and tests because our unique system always outperforms. Contact Us
