Posts Tagged ‘Lead Scrubbing’
How to Convert Short Form Mortgage Leads
Are You Subsidizing the Purchase of Leads by Competing Lenders?
Many lenders mistakenly believe that highly filtered, high quality, long-form mortgage leads are the only leads that will convert to closed loans. This is born from their experience with their short form, non-exclusive leads, which have been sold to multiple lenders. To be sure, exclusive, highly filtered leads yield better results, but they come with a price. Often, the additional premium you pay for quality makes the leads prohibitively expensive.
If you do not call your shared leads in less than 5 minutes, you are essentially subsidizing the purchase of these same leads by more responsive lenders.
A Better Internet Lead Strategy
Consider purchasing lower-cost, non-exclusive leads from the various lead vendors and lead aggregators, then use LeadQual’s Rapid Response and Live Transfer service to call, scrub, qualify and live transfer the interested prospective borrowers to your sales team. Read the rest of this entry »
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5 Steps to Better Conversion on Internet Leads
Success with Internet leads does not have to be difficult. It doesn’t matter whether you are a Mortgage Lender buying leads from a variety of lead vendors or a Real Estate Broker generating leads off of an IDX web site. LeadQual’s top clients have all followed a simple 5-step formula for achieving superior ROI with Internet leads.
You will be impressed with how easily and quickly your lead conversion has improved.
1. Establish LeadQual Account
First, set up an account with LeadQual. LeadQual is flexible and can work with virtually any company’s existing lead management system. After an account is established, a relatively quick set-up call will occur. We will help determine the best set-up for your company, provide a base, customizable script that works well in your industry then manage all the heavy lifting with other vendors. Read the rest of this entry »
